#1 Amazon Bestseller in Public RelationsDon’t React, Act
Business Crisis Communication Made Simple
Your business is under fire. Discover how to extinguish the flames and rise stronger.
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- Title:
- Don't React, Act
- Author:
- Lea Greene
- Topic:
- Crisis communication for small business owners
- Format:
- Paperback
- Recognition:
- #1 Amazon Bestseller in Public Relations
The Problem
In the unpredictable world of entrepreneurship, even the smallest misstep can escalate into a full-blown crisis. Your business is your lifeline, and your reputation is everything. What do you do when a negative review starts to trend, when a public incident puts your brand at risk, or when legal trouble knocks on your door?
Don’t React, Act is your essential guide to handle crisis with confidence and precision. Lea Greene, a seasoned crisis communication expert, brings you the strategies you need to turn adversity into opportunity.
Inside You’ll Discover
Immediate Actions
What to do in the first crucial minutes of a crisis to protect your business.
Crafting Your Message
How to communicate clearly and effectively with your audience and stakeholders.
Rebuilding Trust
Strategies for regaining customer trust and repairing your reputation.
Real-Life Scenarios
Lessons learned from entrepreneurs who faced crises and came out stronger.
Practical Tools
Ready-to-use templates and checklists for crisis situations.
An Amazon #1 Bestseller
September 2024
#1
Bestseller in Public Relations
#1
New Release in Public Relations, Decision Making & Problem Solving, and Media & Communications
#2
Bestseller in the Media & Communications Industry
7,003
out of more than 32 million books on Amazon on launch day
Identify, Act, Overcome
Whether it’s a social media fumble, an upset customer, or PR disaster, Don’t React, Act equips you with the tools to manage and overcome the crisis. Learn how to stay calm, take decisive action, and turn potential disasters into opportunities for growth and resilience.
About the Author
The daily grind of war reporting is where Lea Greene first cut her teeth on crisis communication. Serving active duty in the U.S. Air Force, Lea was a broadcast journalist covering stories in the Republic of Korea, Germany, Bosnia, and Iraq for American Forces Network. A FEMA instructor with 25 years of real-world crisis communication experience, she is still in the trenches of public relations today, helping business owners build trust and loyalty with their customers even in the face of adversity. When she is not working, she can be found at her hobby farm in North Dakota, where she and her son keep adding to a petting-zoo-worthy list of animals.
Lea is also the founder of Steady, a crisis communication platform built on her methodology. Talk to Steady →
Frequently Asked Questions
What is Don't React, Act about?
Don't React, Act is a crisis communication guide for small business owners and solopreneurs. It lays out a ten-step framework for handling negative reviews, public incidents, employee issues, and PR crises calmly and effectively, with ready-to-use statement templates and a checklist.
Who is Don't React, Act for?
It is written for small business owners, solopreneurs, nonprofit leaders, and anyone responsible for protecting an organization's reputation when something goes wrong.
What are the ten steps in Don't React, Act?
The framework is: 1) Identify the Crisis, 2) Approach with Empathy, 3) Determine Who Needs to Know, 4) Research the Situation, 5) Craft Your Statements, 6) Coordinate the Plan, 7) Schedule Your Releases, 8) Evaluate Reactions, 9) Build Relationships, and 10) Repeat as Needed.
Who wrote Don't React, Act?
Lea Greene, a crisis communication strategist, FEMA instructor, and U.S. Air Force veteran with 25 years of real-world crisis communication experience. She covered Korea, Germany, Bosnia, and Iraq as a broadcast journalist for American Forces Network before building her crisis communication practice.
Does Don't React, Act include templates?
Yes. The book includes ready-to-use statement templates for situations like negative reviews, employee misconduct, website outages, and data breaches, plus a crisis communication checklist.
Where can I buy Don't React, Act?
It is available on Amazon.
Get the playbook before your worst day arrives.
Buy on Amazon →As an Amazon Associate, Lea earns from qualifying purchases.